With the rise of social media platforms such as TikTok and Twitter, you might think that being on these platforms is enough of an online presence. However, this is not true, and it is more important now than ever to have your own website.
You’re in control
While social media platforms are a great way to promote your brand or business, they should not be used exclusively. With social media platforms, your content is in the hands of another company. You are subject to their terms, their algorithms, and their rules.
With your own website, you are the sole owner of all your content and you can do whatever you want with it. You choose what content to display, where you want to display it, and how you want it to be discovered.
Furthermore, you are in complete control over how your website looks. You can change it all you want and make it match your brand. There are only so many customization abilities with social media platforms.
E-commerce is something that is not possible with most social media platforms. There still has to be a place for customers to buy your items, and it’s best that they purchase them directly from your website.
Having your own website is professional and immediately puts you ahead of potential competitors. Your website can display information about you and your business, your contact details, and convey information better than an external platform can.
A Central Place For Information
When people Google your brand name, they should be greeted with a website instead of a bunch of social media links. Your website should be the main place for people interested in your business to go.
With proper search engine optimization, you can ensure that your website ranks well on Google. This helps bring more traffic over to your website increasing interest in your business.
But I Don’t Want to Pay for a Website!
To most people, social media platforms seem like a free alternative to a website. People often associate websites with hosting and domains, which both cost lots of money. However, building a website does not have to cost money, and it does not have to be difficult either.
There are many free web hosting services, such as Gilect, that allow you to set up a website for free. Gilect allows you to sign up for free, no credit card or payment information is required. The free hosting last forever, so you never have to worry about paying.
Setting up a website might seem like a daunting task, but it doesn’t have to be. If you only need a quick landing page, a website builder will do the job. For more complex websites, WordPress is the perfect way to make them.
WordPress is a free and open-source content management system. With WordPress, it’s easy to create content without any coding skills required. Just pick a theme and start building! WordPress also has tens of thousands of plugins to make your website whatever you want, from an e-commerce site to a blog or portfolio. You can sign up for Gilect’s free WordPress hosting and get started within minutes!
Social media can be used as a way to promote your business or give updates, but it should not be your only online presence. Building a website is easy and free, can help boost your sales, and helps you come off as more professional.