One of the most overlooked aspects of web design is the use of color and the message each color conveys. While it’s easy to get lost in choosing just the right fonts, images, and layout, color is equally important.

In this blog post, we’ll discuss some of the most popular color choices, what they mean, and whether or not they are right for you. We’ll also provide examples of some already popular brands using each color.

Why is Color so Important?

Color is one of the most important aspects of web design. Not only should it be incorporated into your website, but also your logo and products.

When looking at a logo, the first thing that catches the eye is the color used. Having a color that matches your brand can bring trust, which in turn increases sales. It might be hard to believe, but it’s true!

What Each Color Means

Blue

Blue is the most preferred color, by far. It matches the color of the sky and seas, giving a sense of comfort and trustworthiness. It is often used in health products, travel products, and technology products.

The computer brand Dell makes use of blue to invoke a sense of trust in their technology products. Would you still buy from Dell if their logo was hot pink?

Red

Red is a bright color that gives excitement, energy, and urgency. It creates strong emotional reactions, which is why it is used mostly by shopping brands and stores—think Target and H&M.

Pink

The color pink represents femininity and is often used to market products to girls and women. The official shop for Barbie uses lots of pink in its navbars and buttons.

Gray

Although gray isn’t exactly a color, it is still used to represent futuristic tech products, as well as simplicity and modernity.

Lots of car brands, such as Tesla, Mercedes-Benz, Toyota, and many more use gray.

Black

While gray is used to convey simplicity, black represents luxury and premium products. Companies like Apple use the color black when showcasing premium products like the iPhone.

In recent years, dark mode has been increasing in popularity. Many more websites are adapting dark mode, as it’s easier on the eyes and has a “sleeker” look with more personality than a solid white background.

Websites such as Discord or Google give the user the option to select between a light or dark background.

Yellow

Yellow is a bright, cheerful, and vibrant color. It is used by brands to capture people’s attention. Use yellow in moderation, as it can cause strain on the eye.

A famous example of a brand using yellow right is National Geographic. Their website and magazine colors always have a yellow border, which makes them easily distinguishable amongst the crowd.

Purple

Purple represents royalty and wealth, often used by premium brands to establish trust. Purple is very easy on the eye, which gives it a soothing effect.

Before rebranding to MAX, HBO’s streaming service HBO Max used the color purple. Since HBO is known the be a premium cable channel, purple is the perfect color to represent the price that comes along with it.

Green

Green is the color of trees, grass, forest, jungle, and lots of nature. As such, green is most commonly used by health products and “natural” brands such as the juice company Tropicana.

Since green is easy for the eyes to process, it has a soothing effect similar to the color purple.

Orange

The color orange is bright and cheery, which is why it’s often used on shopping websites to attract customers to spend more—think of Amazon.

What Color We Chose

Gilect’s Hosting website uses blue to match the color of clouds… with the “cloud” being where your files are stored. When you use Gilect to host your website, you expect a certain level of trust in keeping your website up.

Conclusion

To conclude, even though color isn’t everything, choosing the right color can have a positive impact on your brand. Make sure to know what each color is associated with so you can determine the perfect theming for your website.